Inercia’s history is the story of three lovers of skating who, one day, decided to write their future. 

Xavi - Matthias - Carles

It all started back in the middle of 2005 when three entrepreneurs, Xavi, Matthias and Carles, thought about the possibility of opening a skate shop, both in Barcelona, and online. Their main drive and motivation came from their frustration at not being able to get the skating gear that they needed from any skate shop in Spain.

Matthias - Carles - Xavi

They also thought that it was time to put a more modern focus on the skating scene, which had been at a standstill for many years. That’s why, amongst other reasons, in March 2006, they opened their first skate shop in Barcelona, and, at almost the same time, launched the shop online. Getting there wasn’t easy since all that they had to work with was their savings, their own bare hands and absolutely no experience in business management.

First Inercia Shop

Inercia took off incredibly quickly and in only two years, it became necessary to change the original 60m2 space for a new one of 300m2. At the same time, the shop online meant that they had to adapt their installations several times, bringing the working space up to the current 1200m2. As they say themselves, the idea has always been to sprint a marathon. 

During their first years of life, they became the point of reference for skate shops all over Spain, setting a trend that would go on to be followed by many.

Nowadays Inercia is still not only the point of reference for the skating scene, but also for longboarding, scooter riding and many other related sports.

All this would never have been possible if it wasn’t for the incredible team that has been embarking on this great adventure with us over the years.

The Current Inercia Shop

Long live Inercia!