Do or do not. There is no try....

At Inercia, apart from being passionate about sliding sports, we also like good cinema and, especially, science fiction films since we are a bit "geeks".

If there is a phrase that has marked us and has largely defined our professional career, it has been this one from the Empire Strikes Back from the Star Wars saga.

"Do it or don't do it, but don't try...", said Master Yoda to his young disciple Luke Skywalker when the latter did not see himself capable of overcoming his limits.

And that way of facing life, challenges and adversities has marked the way we work at Inercia since our beginnings.

"No one is going to buy skates online...", they told us... and we proved the opposite!

"Who is going to buy a €300 freeskate?", and we were the first in Spain to sell the Seba High and FR skates, which later became a benchmark in freeskate.

"You can't sell longboards in a skate shop...", and we did, becoming one of the leading longboard shops and now it's commonplace.

And so with many things that told us that it couldn't be done...

 So he remembers:

Do you have an idea? Start it up!

Do you think something can be improved? Improve it!

Is something bothering you? Change it!

There is nothing impossible!!!

Bottom line: Do it or don't do it, but don't try!!!